An agency of highly experienced LEGO® Masterbuilders, building for the world's biggest brick-based games, animations and experiences.
We deliver expertly designed brick built assets that are ready for your game.
We set the scene with bricks and construct a compelling universe to tell your story.
We design games and digital experiences that click with users who love the brick.
Play Institute is led by Cephas Howard — former Director of Digital Play Innovation at LEGO®.
Across twelve years in Billund he led the work behind LEGO® Worlds, the LEGO® board game line, the LEGO® Life app and LEGO’s first VR and AR experiences — then helped launch LEGO Ventures. In 2019 he started Play Institute to bring that craft to studios building the next generation of brick play.
We operate as a design studio with design management and production support next to our amazing team of masterbuilders. This makes us consistently deliver world-class output, and do it fast.
Harm has combined design and technology in many LEGO projects: innovating digital experiences in the lab, designing smart products that went to market and creating experiences for the LEGO House.
Molly has experience running a successful business based on her art, building a community and creating and distributing many products. She keeps every project on track from kickoff to final delivery.
Tell us what you're making — a game, an experience, a film. We'll help you bring it to life, brick by brick.
Usually within one working day, Billund time.