What we create Play Institute DIGITAL EXPERIENCES
Digital experiences

Experience design

We design games and digital experiences that click with users who love the brick.

Game designUX DesignPrototypingAR/VR

Building with bricks has a certain magic in the real world. We have a proven track record in creating that magic in digital experiences.

Traditional game design approaches don’t always fully work in the context of the brick. It needs to tap into the joy of creativity to be more than just a game made with bricks.

Our experience design has spanned board games, AR/VR experiences, digital exhibition design and MMO games.

Example projects
LEGO® BrickHeadz Builder
LEGO® BrickHeadz Builder
LEGO® Board Games
LEGO® Board Games
LEGO® Worlds
LEGO® Worlds

Need to create a world?